Our Story

 

Donni Charm is a contemporary scarf line founded by Alyssa Wasko in 2009. Alyssa started making scarves in college to cope with the death of her father, Donald. He would call her his lucky charm, and so when her creative outlet grew into a business, she named it Donni Charm.

A portion of each scarf sale is dedicated to charity in his honor.

Known for combining contrasting fabrics, and oversized styles that can be worn in a variety of ways, Donni Charm scarves are as versatile as they are warm. Our scarves are designed and manufactured in Los Angeles, and can be found in boutiques and department stores around the world.

LOOK GOOD. FEEL GOOD. DO GOOD.